Using Social Media to Manage Your Career

By: Marti Benjamin, MBA

Professional Certified Coach

Certified Career Management Coach

Professional Certified Résumé Writer

Champions for a great work-life!

Using social media may be one of the most confusing topics in the field of career management. Those who have used more traditional job search and networking strategies successfully often consider these new tools to be a fad or insignificant part of their career management strategy.

If you are still denying the importance of social media, it’s time to get on board. “Social media and digital marketing are becoming the new norm in how we recruit,” according to a survey of more than 4,000 talent acquisition professionals (also known as ‘recruiters’) worldwide. The recruiting industry predicts that 2015 will see an increase in the use of social media to pursue top talent.

When you can’t be located on social media, you’re likely to miss opportunities that are well-suited to your talents and career aspirations. Recruiters have more positions to fill than they have had for the past four years, and they are relying on social media to find suitable candidates for these openings. Social professional networks, like LinkedIn, make it easier than ever for them to find the right talent, without posting an open position and culling through hundreds of unsuitable résumés.

The LinkedIn Talent Solutions survey of 2015 recruiting trends reports that 72% of US companies recruit passive talent, meaning they’re looking for candidates who are not actively seeking a new position. Passive candidates account for 75% of professionals globally, candidates who are satisfied with their current position but manage their career by continually reaching out to their personal network and being available to talk with a recruiter.

At a minimum, a professional—whether actively or passively a candidate—must be findable on social media. That means a 100% complete LinkedIn profile, with 100 or more connections and the keywords relevant to a particular industry and role. I recommend that professionals on LinkedIn also join pertinent discussion groups and actively engage in the conversation, adding value to the discussion and showcasing their talent.

Beyond LinkedIn, social media is a good tool for building your professional network, monitoring industry trends and learning of available opportunities. Many companies use Facebook to advertise vacant positions and many individuals share posts they receive about job openings. More importantly, social media is the place to network and be recognized for your expertise, the key to successful career management.

If you need help with your LinkedIn profile and other social media career tools, contact us to learn how we can help you stand out in the crowded talent field.

Marti Benjamin inspires great work-lives in her career and business coaching practice. While enjoying the best possible job in the world for herself, she guides her clients to find the work that fits them perfectly. Her systems have led clients from fed-up and frustrated to fulfilled in their work-life.  www.CareerFromHere.com 

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